Insights
Practical notes from the trenches
Short, useful reads on the technology, marketing, and AI decisions small businesses face — written by an operator, not a theorist.
Categories
What Patrick writes about
New articles are added here. Want a topic covered? Ask Patrick.
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AI for Business
Practical ways to put AI to work — and the traps to avoid.
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Local Business Growth
Winning customers in the Coachella Valley and beyond.
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Website & SEO Tips
Getting found by the people already looking for you.
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Cybersecurity
Simple safeguards that prevent expensive problems.
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Marketing Systems
Repeatable engines for reach, leads, and retention.
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Entrepreneurship
Lessons from building and operating real businesses.
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Books & Creative Projects
Behind the scenes of The Sotelos and the AI book.
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Coachella Valley Business
Notes specific to operating in the desert market.
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More coming soon
Articles are published here regularly. Check back, or subscribe via the contact page.